It became apparent that they didn't just appeal to teenagers, when the Keystone managers and staff showed interest. This led them to gig around pubs with more of an older audience.
They went on to play bigger venues like Roadmender in Northampton, getting a reputation and making a name for themselves. The likeness between them and their influential bands was being noticed. The generation of Led Zeppelin, The Who, etc became interested by this breath of fresh air breaking into the music scene.
They entered the Red Bull Bedroom Jam 2011 competition with their song "Can't Carry On" (the one I'm making a music video for) They got to the ____ stage but sadly no further (However this is probably a good thing for me, as it buys me more time to reach my Uni course and be able to sign them!)
Audience Theory
With this varied audience in mind, it makes pitching and branding them both easier and harder. It means I have more scope to keep them the way they are, with no interference in terms of making them commercial, yet it also means that I have to balance the ages out to create an equally appealing impression for the whole audience. As a band, I think they are exactly as they should be; and I won't be changing anything about them to commercialise them. It is literally the love for their music that drives them, with the possibility of fame as a by-product. I wouldn't be happy changing them, just as I'm sure they'd kick up a massive fuss if I even suggested it. They have the right levels of talent, attitude and style to make their way without any fundamental editing.
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